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Research reports

Qualitative research into choc ices

Lyons Maid Ltd., are concerned to develop choc ice which in product terms in closest to theconsumer ideal (given certain cost constraints).Accordingly, a qualitative research exercise wasrequired in order to:1. Explore current attitudes andbehavior...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into choc ices. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-choc-ices


Research reports

Qualitative research into Claret

In order to act as a direct input into the promotion of Belair Claret, a qualitative research exercisewas required in order to: 1. Provide a deeper understanding of winedrinking behavior and attitudes;2. Explore consumers' conceptions of claret at...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into Claret. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-claret


Research reports

Qualitative research into hot desserts

General Foods are interested in new productdevelopment in the area of hot desserts. Theresearch here is intended to provide guidanceby: 1. Defining the role of hot desserts withinthe desserts repertoire;2. Defining attitudes towards hot desserts;3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
×

Citation

, C. (1979a, July 01). Qualitative research into hot desserts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-hot-desserts


Research reports

Attitudes towards leisure and the use of products in the area of hobbies and crafts

The aim of Black and Decker is to put together arange of products whereby people can use their creative skills, for use at home, for their ownamusement, in pursuance of an individual or collective interest. Hence research was required to define the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
×

Citation

, C. (1979a, July 01). Attitudes towards leisure and the use of products in the area of hobbies and crafts . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitudes-towards-leisure-and-the-use-of-products-in-the-area-of-hobbies-and-crafts-


Research papers

Audience appreciation and audience size

Most television programmes can be classified into two main programme types, Information and Entertainment. Information programmes tend to get smaller audiences but higher appreciation scores than do Entertainment programmes. Between these two main...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Patrick Barwise, Andrew S. C. Ehrenberg, Gerald J. Goodhardt
June 15, 1979
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Citation

Barwise, Ehrenberg and Goodhardt (1979a, June 15). Audience appreciation and audience size. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/audience-appreciation-and-audience-size


Research papers

How important is social research to the pharmaceutical industry?

It is the objective of this paper to explore the potential value of Social Research to the Pharmaceutical Industry. I do not intend to cover every aspect of research that could loosely be termed ’social’ research, rather, I will concentrate...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Authors: Hugh Robert Stammers, David Holmes
Company: KANTAR TNS Malaysia
June 15, 1979
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Citation

Stammers and Holmes (1979a, June 15). How important is social research to the pharmaceutical industry?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-important-is-social-research-to-the-pharmaceutical-industry-


Research papers

The gap study

This paper reports the advertising strategies developed by Foote, Cone & Belding, based on the Group Attitude Profile Study done by our client, the First National Bank of Chicago. In 1971-72, the Bank undertook one of the most extensive consumer...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Lynne O'Shea
June 15, 1979
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Citation

O'Shea, L. (1979a, June 15). The gap study. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-gap-study


Research reports

Qualitative research on 'Blue Line' advertising

The Max Factor "Blue Line" range of cosmetics is toreceive advertising support, commencing in May 1979."Blue Line" is a wide range of cosmetics stronglybranded as Max Factor. As a range, it accounts fornearly half of all company sterling sales....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research on 'Blue Line' advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-blue-line-advertising


Research reports

Farming research

For this research 4 group discussions and 8 depth interviews wereconducted amongst farmers - owners and tenants.Respondents were the person who takes majordecisions over finances, usually the farmerhimself. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Farming research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/farming-research-